Eix 4 of the PAS aims to strengthen the communication and promotion of the action plan , and includes several specific objectives which are:

4.1. To promote our sustainable, quality and unique proposal with a communicative strategy rooted in the territory and La Cerdanya identity.

• 4.1.1. Co-creation of the story of La Cerdanya identity.

4.2. Create your own brand and a benchmark in sustainable tourism, which ensures the quality of life and health of the inhabitants.

• 4.2.1. Own brand and reference in sustainable tourism.

4.3. Co-create a transformative communication plan.

• 4.3.1. Transforming Communication Plan.
• 4.3.2. Citizen Science.